---
title: "Apollo alternatives: Leadsets, Clay, Lusha, Wiza, ZoomInfo"
description: "Apollo alternatives compared: Leadsets, Clay, Lusha, Wiza and ZoomInfo. Pricing models, starting prices, API and MCP access, phone data and who each suits."
canonical: https://www.leadsets.ai/alternatives/apollo
updated: 2026-11-09
---

# Apollo alternatives for B2B data, enrichment and AI agents

Alternatives to Apollo include Leadsets, Clay, Lusha, Wiza and ZoomInfo. Leadsets suits teams running AI agents that want flat monthly pricing without credits. Clay suits teams building multi-provider enrichment workflows. Lusha and Wiza suit reps who need phone numbers alongside emails. ZoomInfo suits larger organisations that want a large established database and intent data on custom contracts.

| Product | Best for | Starting price | Pricing model | API / MCP | Phone numbers |
| --- | --- | --- | --- | --- | --- |
| **Leadsets** | AI agents and GTM engineers who want one data API | Free 1,000 records once; Solo $29/month | Flat monthly, no credits, fair-use limits | REST + remote MCP, TS and Python SDKs | Not yet |
| **Clay** | Multi-provider enrichment workflows in tables | Free; Launch $185/month monthly ($167/month annual) | Actions + data credits | Public API, HTTP column on Growth+, official MCP | Yes, from Launch |
| **Lusha** | Reps who want emails and phones in a browser extension | Free 40 credits/month; Starter $49.90/month monthly | Credits (email 1, phone 5) | REST API on every plan, official MCP | Yes |
| **Wiza** | Enriching LinkedIn profiles with emails and mobiles | Free 20 emails + 5 phones once; Starter $49/user/month | Per user, charged for valid emails; API credits | REST API (Team plan or API credits), official MCP | Yes |
| **ZoomInfo** | Larger teams needing a large database and intent data | Platform not published; GTM.ai Free 1,000 data credits | Custom contracts; GTM.ai credits | Data API + MCP (licence required) | Yes |

## Why people look for Apollo alternatives

Apollo combines a contact and company database with sequencing, a dialer and deal tools, and many teams use it happily: G2 shows 4.7/5 from 9,859 reviews (third-party, checked 2026-11-09). People still look elsewhere, usually for one of these reasons, drawn from Apollo's own pages and third-party reviews:

- **Seats and expiring credits.** Paid plans are per seat (Basic $59 per seat per month billed monthly or $49 billed annually; Professional $99 or $79). Credits are pooled but expire at the end of each billing cycle, and a phone number costs 5 credits against 1 for an email. Organization requires 3 seats and annual billing. More detail in [Apollo pricing explained](https://www.leadsets.ai/answers/apollo-pricing).
- **Only needing data.** Teams that already run a sequencer and CRM may not want to pay for bundled engagement tools.
- **API clarity.** Apollo states API access inconsistently: its pricing lists API access on Free and API enrichment from Basic, while its FAQ says API access is on Custom plans.
- **Review themes.** G2 review themes (third-party) mention outdated contact records, a confusing interface, a steep learning curve, cost and slow performance.

Apollo has real strengths too. It says it has 240M+ global contacts and 30M+ companies, it offers an official MCP server on every plan including Free at no extra cost, and it says it is SOC 2 Type II and ISO 27001 certified.

## How we compared

We read each vendor's public pricing, documentation and trust pages on 2026-11-09 and compared pricing model, starting price, API and MCP access, phone numbers and compliance. Database sizes and accuracy rates are the vendors' own claims. Review scores are labelled third-party. Leadsets is our product, so we have kept to published facts and said plainly where another tool fits better.

## The alternatives

### Leadsets

Leadsets is a B2B data API and remote MCP server (`https://mcp.leadsets.ai`) for AI agents. Eight tools cover people and company search, enrichment, email verification, company website scraping, careers-page hiring signals and a free usage check. Pricing is flat: Free gives 1,000 records once with no card, then Solo $29, Pro $99, Team $399 and Max $999 a month, with no credits and visible fair-use limits per five hours and per week. Records only count when data comes back. Every email is labelled verified, catch-all, unknown or invalid, and each field carries its source and last-checked date. Scraping is an add-on from $9 for 1,000 units.

Limits to weigh: no phone numbers yet, no sequencer or CRM, and SOC 2 Type I is planned (target Q3 2027), not done. Full comparison: [Leadsets vs Apollo](https://www.leadsets.ai/vs/apollo).

### Clay

Clay is a GTM enrichment and workflow platform with spreadsheet-style tables, waterfall enrichment across many providers and Claygent research agents. Clay says it aggregates 50+ built-in providers on one page and 150+ on others, including Apollo, ZoomInfo, Lusha and Wiza. Free gives 500 actions and 100 data credits a month with 200 rows per table; Launch is $185 a month billed monthly ($167 billed annually); Growth is $495 ($446 annually). Clay says it completed a SOC 2 Type 2 audit in September 2024. Third-party reviews mention a steep learning curve and costs that scale quickly with volume. See [Apollo vs Clay](https://www.leadsets.ai/compare/apollo-vs-clay).

### Lusha

Lusha sells contact and company data, including phone numbers, through a web app, browser extension, API and MCP server. Lusha says it has 515M+ verified contacts and claims 98% email and 86% phone accuracy; third-party reviews estimate email accuracy lower, around 75 to 81%. Free gives up to 40 credits a month; Starter is $49.90 a month billed monthly ($37.45 annually), Pro $69.90 ($52.45) and Premium $399.90 ($299.95). A phone reveal costs 5 credits, and 1 credit is charged per request even when no data comes back. Lusha lists SOC 2 Type II and several ISO certifications. See [Lusha vs Apollo](https://www.leadsets.ai/compare/lusha-vs-apollo).

### Wiza

Wiza finds and verifies work emails, personal emails and mobile numbers, with a strong focus on LinkedIn profile URLs as input. Wiza says it has 850M+ contacts. Plans are per user: Starter $49 a month (monthly only) with 100 valid emails and 100 phones; Email $99 monthly or $83 a month annually with unlimited email reveals and 2,500 exports a month. Risky emails are free; you pay for valid ones. API credits cost $0.025 each with a $50 minimum. Note that bulk export from LinkedIn and Sales Navigator search pages was removed on August 19, 2026. See [Wiza vs Apollo](https://www.leadsets.ai/compare/wiza-vs-apollo).

### ZoomInfo

ZoomInfo sells a large contact and company database, intent data and sales, marketing and recruiting software. ZoomInfo says it has 410M+ contact profiles, 300M+ verified business emails and 135M+ direct dials. Main platform pricing is not published; Vendr (third-party, 1,581 purchases) reports a median of $33,500 a year. Its self-serve GTM.ai offers 1,000 data credits and 1,000 AI credits free at signup, then pay-as-you-go data credits at $0.38 each at the $1,000 tier. Its MCP server requires a ZoomInfo licence. See [Apollo vs ZoomInfo](https://www.leadsets.ai/compare/apollo-vs-zoominfo).

## Example: replacing Apollo for one workflow

Maya Chen runs RevOps at Northwind Analytics (northwind.co). Her three-person team pays for Apollo Professional, billed monthly at $99 per seat, or $297 a month. They mainly use it to build prospect lists, while sequences already run in another tool and nobody makes calls.

She tests two paths. With Leadsets Pro at $99 a month, she connects Claude to the MCP server and asks for "heads of RevOps at 50 to 200 person US SaaS companies with verified emails". The agent searches, enriches and verifies, and catch-alls come back labelled separately. With Clay, she would build a table that waterfalls several providers, which suits her if she wants maximum coverage and does not mind configuring workflows.

If one rep later starts calling prospects, Leadsets will not cover that today. Lusha or Wiza would be the more direct fit for phone numbers.

## When Apollo is still the better fit

Stay with Apollo if your team uses its sequences, dialer and deal tools every day, since the alternatives above that focus on data would mean adding separate tools. Apollo is also a reasonable choice if you want a free MCP connector on every plan, SOC 2 Type II today, or phone numbers and email in one credit balance. If the main friction is cost per seat or expiring credits, a data-only tool or a flat-priced API may cover the same prospecting work.

## Questions and answers

### What is the cheapest alternative to Apollo?

Every tool here has a free tier. Among listed paid subscriptions, Leadsets Solo at $29 a month is the lowest starting price, while ZoomInfo's GTM.ai offers pay-as-you-go top-ups from $20 with no subscription. The cheapest option in practice depends on your volume and whether you need phone numbers.

### Which Apollo alternatives include phone numbers?

Lusha, Wiza and ZoomInfo all sell phone data, and Clay includes phone enrichment from its Launch plan. Leadsets does not offer phone numbers yet. Lusha charges 5 credits per phone reveal, the same ratio Apollo uses.

### Is there an Apollo alternative with an MCP server for Claude?

Yes. Leadsets, Clay, Lusha, Wiza and ZoomInfo all publish official MCP servers. Leadsets runs at mcp.leadsets.ai on every plan including Free, while ZoomInfo's MCP requires a ZoomInfo licence and Clay does not publish which plans include it.

### Is there an Apollo alternative without credits?

Leadsets charges a flat monthly price with no credits, using visible fair-use limits per five hours and per week instead. Wiza's annual plans offer unlimited email reveals but cap bulk exports at 2,500 a month and reveals at 500 per 24 hours. Clay, Lusha and ZoomInfo use credits.

### Does Clay use Apollo data?

Clay says its enrichment marketplace includes Apollo alongside providers such as ZoomInfo, Lusha, Wiza and Hunter. Clay runs these as waterfalls, trying providers in sequence until it finds a match. You pay Clay data credits, or bring your own API key and pay only an action.

### Which Apollo alternatives are SOC 2 certified?

Clay says it completed a SOC 2 Type 2 audit, Lusha claims SOC 2 Type II, Wiza lists SOC 2 Type 2 documentation on request, and ZoomInfo announced SOC 2 Type II in 2020. Leadsets has SOC 2 Type I planned with a target of Q3 2027. If you need a report today, choose one of the certified vendors.

## Sources (checked 2026-11-09)

- [Apollo pricing](https://www.apollo.io/pricing)
- [Apollo credits](https://www.apollo.io/pricing/about-credits)
- [Apollo B2B data](https://www.apollo.io/product/b2b-data)
- [Apollo MCP](https://www.apollo.io/product/mcp)
- [Apollo on G2](https://www.g2.com/products/apollo-io/reviews)
- [Clay pricing](https://www.clay.com/pricing)
- [Clay waterfall enrichment](https://www.clay.com/waterfall-enrichment)
- [Clay MCP guide](https://www.clay.com/guides/clay-mcp)
- [Clay SOC 2 announcement](https://www.clay.com/blog/clay-is-soc-2-type-2-compliant)
- [Lusha pricing](https://www.lusha.com/pricing/)
- [Lusha data](https://www.lusha.com/data/)
- [Lusha trust center](https://www.lusha.com/trust-center/)
- [Lusha MCP docs](https://docs.lusha.com/mcp)
- [Wiza pricing](https://wiza.co/pricing)
- [Wiza MCP](https://wiza.co/mcp)
- [Wiza API credits](https://docs.wiza.co/account-access/purchasing-api-credits.md)
- [Wiza Chrome extension update](https://help.wiza.co/en/articles/16500453-update-changes-to-chrome-extension-for-linkedin-sales-navigator-and-recruiter)
- [Wiza trust center](https://trust.wiza.co/)
- [ZoomInfo pricing](https://www.zoominfo.com/pricing)
- [GTM.ai by ZoomInfo pricing](https://gtm.ai/pricing)
- [ZoomInfo MCP docs](https://docs.gtm.ai/docs/connect-to-zoominfo-mcp)
- [ZoomInfo trust center](https://www.zoominfo.com/trust-center)
- [Vendr ZoomInfo pricing data (third-party)](https://www.vendr.com/marketplace/zoominfo)

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