--- title: "Clay pricing: plans, credits and actions explained" description: "Clay pricing in 2026: Free, Launch, Growth and Enterprise plans, monthly vs annual prices, how data credits and actions work, and what Clay does not publish." canonical: https://www.leadsets.ai/answers/clay-pricing updated: 2026-11-09 --- # Clay pricing: plans, data credits and actions Clay has four plans. Free is $0 with 500 actions and 100 data credits a month. Launch is $185 a month billed monthly or $167 a month billed annually. Growth is $495 monthly or $446 a month annually. Enterprise is custom. Seats are unlimited on every plan, and usage is metered in two units: data credits and actions. | Plan | Price | Actions / month | Data credits / month | Notable limits | | --- | --- | --- | --- | --- | | Free | $0 | 500 | 100 | 200 rows per table; no phone, signals, CRM or HTTP integrations | | Launch | $185/mo monthly, $167/mo annual | 15K (180K/yr annual) | 2.5K (30K/yr annual) | 50,000 rows per table; phone enrichment, job-change signals | | Growth | $495/mo monthly, $446/mo annual | 40K (480K/yr annual) | 6K (72K/yr annual) | Adds CRM auto-sync, HTTP API, webhook and web-intent signals | | Enterprise | Custom | Custom | Custom | SSO/SAML, SCIM, RBAC, Tables API, warehouse integrations | ## Clay plans and prices Clay is a GTM data enrichment and workflow platform. It aggregates third-party data providers into spreadsheet-style tables with waterfall enrichment, AI research agents (Claygent), signals, and CRM and sequencer sync. As of 2026-11-09, its pricing page lists four plans, none of them priced per seat: - **Free:** $0. 500 actions and 100 data credits a month, unlimited seats and tables, up to 200 rows per table, waterfalls, Claygent and bring-your-own API key. - **Launch:** $185 a month billed monthly, or $167 a month billed annually. 15K actions and 2.5K data credits a month (180K actions and 30K credits a year on annual), 50,000 rows per table, phone enrichment, job-change signals and email sending. Clay shows $167 as the headline and $185 in its FAQ; we read that as annual versus monthly billing. - **Growth:** $495 a month billed monthly, or $446 a month billed annually. 40K actions and 6K data credits a month (480K actions and 72K credits a year on annual), plus CRM auto-sync, HTTP API integrations, webhook and web-intent signals and priority support. - **Enterprise:** custom pricing. Adds SSO/SAML, SCIM, role-based access, credit budgeting, data warehouse integrations and a custom DPA. The developer Tables API is Enterprise only. Because seats are unlimited on every plan, the cost of Clay depends on usage rather than headcount. ## How data credits and actions work Clay meters two separate things: - **Data credits** pay for data pulled from Clay's provider marketplace. Clay says they roll over. - **Actions** measure platform work: running enrichments and tables, AI calls and exports. Actions reset each billing cycle and do not roll over. A few rules shape the real cost: - When a lookup returns no result, Clay charges no credits or actions. - Bring-your-own API key runs use an action but no data credit, so a team with its own provider contracts mainly spends actions. - AI model calls bill either a flat number of credits or by tokens. - Top-ups on Launch and Growth cost a 30% premium over the plan rate. - Rollover rules on the pricing page conflict: one place says up to 15% of annual credits, another says up to 2x monthly. Confirm with Clay before relying on either. Waterfalls query providers in sequence until one returns a valid match, so the data credits a single row consumes depend on how far down the waterfall it goes. That makes per-row cost hard to predict in advance. For background on what enrichment involves, see [what is lead enrichment](https://www.leadsets.ai/answers/what-is-lead-enrichment). ## What each plan unlocks The step from Free to Launch is mostly about volume and phone data: rows per table go from 200 to 50,000, and phone enrichment and job-change signals become available. The step from Launch to Growth is mostly about integrations: CRM auto-sync, the HTTP API column that calls any external endpoint from a table, and webhook and web-intent signals all start at Growth. Enterprise adds governance (SSO, SCIM, RBAC, credit budgeting), warehouse delivery and the Tables API. Third-party reviews mention a steep learning curve, costs that scale quickly with volume, and some outdated provider data. On G2 (third-party), Clay shows about 4.7/5 from about 192 reviews per search results on 2026-11-09; the live page was not confirmed. ## What Clay does not publish Some details that affect cost or planning are not published on Clay's main pages: - **Enterprise pricing:** custom, not published. - **API rate limits:** per workspace, not published. - **MCP plan availability:** Clay has an official MCP for Claude, ChatGPT and Codex; which plans include it is not published. - **Email verification method:** not officially published. Community answers say email waterfalls validate with ZeroBounce by default and count catch-alls as valid unless "only mark safe to send" is enabled. If that matters to you, read [what is a catch-all email](https://www.leadsets.ai/answers/what-is-a-catch-all-email). - **Coverage and accuracy:** Clay says it aggregates 50+ built-in providers on one page and 150+ on others, and that waterfalls routinely triple coverage. No independent coverage or accuracy figure is published. - **CCPA statement:** not published on its main pages. Clay says it completed a SOC 2 Type 2 audit in September 2024. ## Example: budgeting a monthly enrichment run Maya Chen, VP Revenue Operations at Northwind Analytics, wants to enrich about 2,000 new contacts a month with work emails and push them to HubSpot. On Clay, CRM auto-sync starts at Growth ($495 a month monthly, $446 annual). Her monthly cost then depends on how many of the 6K data credits each row uses as it moves through the waterfall, how many of the 40K actions her tables and exports consume, and whether she brings her own provider keys. Clay is a strong fit if she also wants phone numbers, many providers in one place and a visual table to build and test workflows. If she only needs work emails, verification and company data called from an agent or script, a flat-priced API is the simpler budget line. That is the case covered below. ## How Leadsets prices the same need Leadsets is a B2B data API and remote MCP server for AI agents, not a workflow builder. It prices with flat monthly plans and no credits: Solo $29, Pro $99, Team $399 and Max $999 a month in USD. Each plan has visible fair-use limits per rolling five hours and per week (Solo: 1,000 enrichments per five hours and 5,000 a week), and records only count when data comes back. Email verification is included in enrichment. Website and careers-page scraping is an add-on from $9 for 1,000 units. Free is 1,000 records, one time, no card. Full numbers are on the [pricing page](https://www.leadsets.ai/pricing) and in [limits and costs](https://www.leadsets.ai/docs/limits). Where Clay fits better: Leadsets has no phone numbers yet, does not offer a visual table builder or 150+ provider marketplace, and its SOC 2 Type I is planned for Q3 2027, while Clay reports a completed SOC 2 Type 2 audit. Leadsets can also be called from a Clay HTTP API column, which Clay lists from Growth upward. For a side-by-side view, see [Leadsets vs Clay](https://www.leadsets.ai/vs/clay) or [Clay alternatives](https://www.leadsets.ai/alternatives/clay). ## Questions and answers ### Does Clay have a free plan? Yes. Clay's Free plan is $0 with 500 actions and 100 data credits a month, unlimited seats and up to 200 rows per table. It does not include phone enrichment, scheduled runs, signals or CRM and HTTP integrations. ### How much is Clay per month? Launch is $185 a month billed monthly or $167 a month billed annually, and Growth is $495 a month billed monthly or $446 a month billed annually. Enterprise pricing is custom and not published. ### Is Clay priced per seat? No. Every Clay plan, including Free, lists unlimited seats. Cost is driven by data credits and actions rather than the number of users. ### What is the difference between Clay data credits and actions? Data credits pay for data from Clay's provider marketplace and roll over. Actions measure platform work such as running enrichments, AI calls and exports, and reset each cycle. Bring-your-own API key runs use an action but no data credit. ### Do Clay credits roll over? Clay says data credits roll over and actions do not. The pricing page gives conflicting rollover limits (up to 15% of annual credits in one place, up to 2x monthly in another), so confirm with Clay before planning around it. ### Which Clay plan includes the HTTP API and CRM sync? Both start at Growth. The HTTP API column, CRM auto-sync, and webhook and web-intent signals are listed on Growth and above, while the developer Tables API is Enterprise only. ## Sources (checked 2026-11-09) - [Clay pricing](https://www.clay.com/pricing) - [Clay waterfall enrichment](https://www.clay.com/waterfall-enrichment) - [Clay MCP guide](https://www.clay.com/guides/clay-mcp) - [Clay SOC 2 Type 2 announcement](https://www.clay.com/blog/clay-is-soc-2-type-2-compliant) - [Clay developer API](https://developers.clay.com) - [Clay HTTP API integration overview](https://university.clay.com/docs/http-api-integration-overview) - [Clay on G2 (third-party)](https://www.g2.com/products/clay-com-clay/reviews) --- Leadsets · https://www.leadsets.ai · Site index: https://www.leadsets.ai/llms.txt