Brand guidelines

Using the Leadsets brand.

For press, partners and creators. Squares are data, the dot is the agent. Please keep both intact.

Bricolage Grotesque

Headlines and big numbers

Inter

Body copy and UI

JetBrains Mono

Data, code and counts

DO

• Write it as Leadsets in sentences
• Use the logo files from the kit as they are
• Use ink on cream or cream on ink
• Say "fair-use limits" next to "unlimited"

DON'T

• Write LeadSets, Lead Sets or LEADSETS
• Recolour, rotate or outline the mark
• Put the full logo on a pastel block
• Imply a partnership we haven't announced