Apollo pricing: plans, credits and what each seat costs

Apollo pricing is per seat (checked November 2026). Free is $0 with 100 credits per seat per month. Basic is $59 per seat per month billed monthly or $49 billed annually. Professional is $99 monthly or $79 annually. Organization is $119 per seat per month, billed annually, with a 3-seat minimum. An email costs 1 credit, a phone number 5, and unused credits expire each cycle.

Facts about other products checked on 2026-11-09 · sources listed below

Apollo plan	Billed monthly	Billed annually	Credits	Notable inclusions
Free	$0	$0	100 / seat / month	2 sequences, record selection limit 25, Gmail mailboxes only
Basic	$59 / seat / month	$49 / seat / month	5,000 / seat / month (60,000 / seat / year on annual)	Unlimited sequences, API enrichment, CRM integrations, US dialer, 14-day trial
Professional	$99 / seat / month	$79 / seat / month	10,000 / seat / month (120,000 / seat / year on annual)	AI lead scoring, A/Z testing, call recordings with AI insights, workflows and agents
Organization	Labelled annual only	$119 / seat / month, min 3 seats	180,000 / seat / year	12 intent topics, custom reports, SSO, your own LLM API key

Apollo is a B2B sales platform that combines a contact and company database with prospecting, enrichment, email sequencing, a dialer and deal management. Its pricing is per seat, with a credit allowance attached to each seat. Everything on this page comes from Apollo's own pricing and credits pages, checked on 2026-11-09.

Apollo plans and prices

Apollo lists four plans:

Free: $0 with no time limit. 100 credits per seat per month (1,200 per year on annual), 2 sequences, basic filters, a record selection limit of 25, Gmail mailboxes only, API access listed and 1 intent topic. Apollo caps non-paying accounts at 10,000 credits per month with a verified corporate domain, or 100 with other email addresses.
Basic: $59 per seat per month billed monthly, with 5,000 credits per seat per month. Billed annually it is $49 per seat per month with 60,000 credits per seat per year. It adds unlimited sequences, API enrichment, waterfall enrichment, CRM integrations, a US dialer, a record selection limit of 10,000 and a 14-day trial.
Professional: $99 per seat per month billed monthly, with 10,000 credits per seat per month, or $79 billed annually with 120,000 credits per seat per year. It adds AI lead scoring, A/Z testing, call recordings with AI insights, automated workflows and agents.
Organization: labelled annual only, with a minimum of 3 seats: $119 per seat per month billed annually, with 180,000 credits per seat per year. It adds 12 intent topics, custom reports, SSO and the option to use your own LLM API key. Apollo's pricing page also shows a $149 monthly figure for this plan, but the plan itself is marked annual only.

Apollo says annual billing saves 20%. All seats on an account must be on the same plan, and downgrades are not refunded.

How Apollo credits work

Credits are pooled across the team and granted upfront each billing cycle. Per Apollo:

An email costs 1 credit and a phone number costs 5 credits.
Unused credits, including purchased add-on credits, expire at the end of each billing cycle. They do not roll over.
There is no automatic overage. Extra credits are bought as add-ons, which renew each cycle until you remove them.
Paid plans carry an email-credit fair-use cap: the lesser of your spend divided by $0.025, or 1M per year.
The API uses the same credit balance as the app.

Apollo also publishes API rate limits: on paid plans, for example, 200 requests per minute on general endpoints and 1,000 per minute on enrichment; on Free, 50 per minute and 600 per day. Its official remote MCP server (mcp.apollo.io) and native connectors in Claude, ChatGPT and Perplexity are available on any plan, including Free, at no extra cost.

What Apollo does not publish

A few figures are missing from Apollo's public pages as of 2026-11-09:

The per-credit price of add-on credits is not published.
Which plans include API access is stated inconsistently: API access is listed on Free, API enrichment on Basic and above, and the FAQ says API access is on Custom plans. Check with Apollo before you budget for API work.
The steps in its seven-step email verification are not published, and no data refresh interval is published.

For context, Apollo says it has 240M+ global contacts and 30M+ companies with a 98% email accuracy rate. On G2 (third-party), Apollo rates 4.7/5 from 9,859 reviews, with recurring review themes including outdated contact records, a steep learning curve and cost.

A worked example: a three-seat team

Maya Chen runs revenue operations at Northwind Analytics (northwind.co). Her three reps want about 3,000 work emails a month plus around 200 phone numbers.

On Apollo Basic billed monthly, three seats cost 3 × $59 = $177 per month and give a pooled 15,000 credits a month. The emails use 3,000 credits and the phones use 1,000 (200 × 5), so the team fits with room to spare, though anything unused expires at the end of the month. Billed annually, the same three seats cost 3 × $49 = $147 per month and come with 180,000 credits for the year. Moving to Professional raises the monthly-billed cost to 3 × $99 = $297.

How Leadsets prices the same need

Leadsets is a B2B data API and remote MCP server for AI agents, and it prices differently: a flat monthly fee with no credits and no per-record bill. The free plan is 1,000 records once, with no card. Paid plans are Solo $29, Pro $99, Team $399 and Max $999 a month (USD), each with fair-use limits per rolling five hours and per week. Solo, for example, allows 1,000 enrichments per five hours and 5,000 per week; records count only when data comes back, and every email from enrichment is already verified. Full numbers are on the pricing page and in the limits docs.

For Maya's 3,000 emails a month, Solo's limits would cover the email side. The phone numbers would not: Leadsets has no phone numbers yet. Apollo also includes sequencing, a dialer and deal management, which Leadsets does not offer, and Apollo says it holds SOC 2 Type II and ISO 27001 today, while Leadsets' SOC 2 Type I is planned with a target of Q3 2027.

Which pricing model fits

Apollo's per-seat plans suit teams that want one app for data, phone numbers, sequences and calling, and that can use their credits within each cycle. A flat, credit-free API suits teams whose agents or workflows pull emails and company data in bursts and who would rather watch fair-use limits than a credit balance. For a feature-by-feature view, see Leadsets vs Apollo or the wider list of Apollo alternatives.

Questions and answers

Is Apollo free to use?

Yes. Apollo's Free plan is $0 with no time limit and includes 100 credits per seat per month, 2 sequences, a record selection limit of 25 and Gmail-only mailboxes. Apollo caps non-paying accounts at 10,000 credits per month with a verified corporate domain, or 100 with other emails.

How much does Apollo cost per month?

As of November 2026, Basic is $59 per seat per month billed monthly or $49 billed annually, and Professional is $99 monthly or $79 annually. Organization is $119 per seat per month billed annually, with a minimum of 3 seats.

Does Apollo charge per user?

Yes. Every Apollo plan is priced per seat, and each seat adds its credit allowance to a pooled team balance. All seats on an account must be on the same plan.

Do Apollo credits roll over?

No. Apollo says unused credits, including purchased add-on credits, expire at the end of each billing cycle. An email costs 1 credit and a phone number costs 5.

What happens when you run out of Apollo credits?

Apollo has no automatic overage. You buy add-on credits separately, and they renew each cycle until removed; Apollo does not publish the per-credit price of add-ons.

Is the Apollo API or MCP server extra?

Apollo says its official MCP server and connectors for Claude, ChatGPT and Perplexity are available on any plan, including Free, at no extra cost. API access is stated inconsistently across Apollo's pages, and API calls use the same credits as the app.

Sources · checked 2026-11-09

Prices and features change. If something here is out of date, email support@leadsets.ai and we'll fix it.

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