ZoomInfo pricing: what it costs and what is not published

ZoomInfo does not publish prices for its main platform (SalesOS, MarketingOS and others). Packages are quoted through a sales form, and third-party Vendr data shows a median of $33,500 a year. Its self-serve GTM.ai product has a free tier with 1,000 data and 1,000 AI credits, pay-as-you-go top-ups from $20 with data credits at $0.38 each, and an Enterprise tier with unpublished pricing.

Facts about other products checked on 2026-11-09 · sources listed below

Plan	Price	Billing	What's included
ZoomInfo platform (SalesOS, MarketingOS, TalentOS, OperationsOS, Copilot)	Not published	Custom quote; annual contracts per third-party sources	Packages by use case; third-party Vendr median $33,500 a year
ZoomInfo Lite	$0	Free account	Credits not published (third-party sites report about 10 a month)
GTM.ai Free	$0	One-time credits at signup, no card	1,000 data + 1,000 AI credits, expire after 12 months; MCP, API, CLI
GTM.ai Pay as you go	Top-ups from $20	No subscription, no seat fees	Data credits $0.38 each at the $1,000 tier; AI credits $0.05 each
GTM.ai Enterprise	Not published	Annual volume pricing	Unlimited MCP, API, CLI; custom limits; SSO/SAML; mobile phone data

How ZoomInfo pricing is structured

ZoomInfo sells in two different ways, and they are priced differently. The main ZoomInfo platform (SalesOS, MarketingOS, TalentOS, OperationsOS and Copilot) is sold as custom packages: you fill in a "Get pricing" form and receive a quote. Separately, GTM.ai by ZoomInfo is a self-serve product with published credit prices, aimed at API, MCP and CLI use. Everything below was checked on 2026-11-09 against ZoomInfo's own pages, and third-party figures are labelled as third-party.

The ZoomInfo platform: quote-only

ZoomInfo does not publish monthly or annual prices for its platform. It says packages are built by use case, that API, MCP and CLI access is priced on usage rather than seats, and that warehouse data is contracted per dataset. Buyer intent data is sold as a separate SKU.

Third-party purchase data gives a rough sense of scale. Vendr, a procurement platform, reports a median of $33,500 per year across 1,581 ZoomInfo purchases, with a range of $7,267 to $156,000. Vendr describes the model as a base platform fee plus per-seat licences with credit allocations. Third-party sources also describe annual contracts that auto-renew unless written notice is given, often reported as 60 days. ZoomInfo itself does not publish seat, credit or contract terms, so treat these figures as reference points for a negotiation, not list prices.

ZoomInfo also offers a free account, ZoomInfo Lite. ZoomInfo does not publish how many credits it includes; third-party sites report about 10 per month.

GTM.ai by ZoomInfo: free, pay as you go and Enterprise

GTM.ai is where ZoomInfo publishes actual numbers.

Free: $0, no card. 1,000 data credits and 1,000 AI credits at signup, which expire after 12 months. Includes MCP, API and CLI access, 5 audiences of 500 rows and standard rate limits.
Pay as you go: no subscription, no contract and no seat fees. Top-ups start at $20. Data credits cost $0.38 each at the $1,000 spend tier, and AI credits cost $0.05 each.
Enterprise: price not published, sold as annual volume pricing. Adds unlimited MCP, API and CLI access, custom limits, SSO/SAML, mobile phone data, an audience waterfall across 25+ vendors and SLA support.

Data credits and AI credits are separate balances, and GTM.ai credits expire after 12 months. Mobile phone data is only on GTM.ai Enterprise. ZoomInfo's official MCP server (mcp.zoominfo.com) requires a licence, either GTM.ai self-serve or Enterprise, and plan limits, API limits and credits apply to MCP use. ZoomInfo also states that data accessed through MCP may not be used for model training. If the protocol is new to you, see what an MCP server is.

What ZoomInfo does not publish

Before you build a budget, note the gaps in the public information:

Prices for SalesOS, MarketingOS, TalentOS, OperationsOS and Copilot.
Seat counts, credit allocations and contract terms for platform packages.
GTM.ai data credit prices at spend tiers other than $1,000.
GTM.ai Enterprise prices.
API rate limits.
The credit allowance on ZoomInfo Lite.

The pages we checked also did not list how many data credits each type of lookup uses, so the cleanest way to estimate GTM.ai cost is a sample run on the free credits.

What the money buys, and who it fits

ZoomInfo says it has 410M+ contact profiles, 300M+ verified business emails, 135M+ direct dial numbers and over 95% accuracy; other ZoomInfo pages give different counts. It lists ISO 27001, ISO 27017 and ISO 27701, an AICPA SOC report and CSA STAR Level One, and it announced SOC 2 Type II in 2020. It lists 194 integrations, including a bi-directional Salesforce integration, plus warehouse delivery to Snowflake, Databricks, BigQuery and S3.

For teams that need direct dials and mobile numbers, intent data, warehouse delivery or established security certifications today, ZoomInfo is a reasonable fit, and the quote process is part of buying it. For a developer testing an agent workflow, the GTM.ai free tier and pay-as-you-go top-ups are a lower-commitment way in.

How Leadsets prices the same need

Leadsets is a B2B data API and remote MCP server for AI agents, priced as flat monthly plans in USD with no credits. Free gives 1,000 records once with no card, then Solo is $29, Pro $99, Team $399 and Max $999 a month. Each plan has visible fair-use limits per rolling five hours and per week, and records only count when data comes back (how limits work). Company website and careers-page scraping is an add-on from $9 for 1,000 units.

A worked example: Maya Chen, VP Revenue Operations at Northwind Analytics, wants her agent to enrich about 2,000 existing contacts a month with verified work emails. On GTM.ai, she could spend the 1,000 free data credits on a sample to see how many credits her workflow uses, then price the remainder at the published pay-as-you-go rate. On Leadsets, 2,000 enrichments a month sits inside the Solo plan's limit of 5,000 enrichments a week, so the cost is $29 a month.

The trade-offs are real. Leadsets has no phone numbers yet, SOC 2 Type I is planned with a target of Q3 2027, and it does not list intent data or warehouse delivery. If those matter to you, ZoomInfo or another provider is the better fit. For more detail, see the Leadsets vs ZoomInfo comparison, the list of ZoomInfo alternatives or Leadsets pricing.

Questions and answers

How much does ZoomInfo cost per year?

ZoomInfo does not publish prices for its main platform; packages are quoted through a sales form. Third-party Vendr data reports a median of $33,500 per year across 1,581 purchases, with a range of $7,267 to $156,000.

Does ZoomInfo have a free plan?

Yes, two. ZoomInfo Lite is a free account whose credit allowance ZoomInfo does not publish (third-party sites report about 10 a month), and GTM.ai Free gives 1,000 data credits and 1,000 AI credits at signup with no card, expiring after 12 months.

How much does a ZoomInfo credit cost?

On GTM.ai pay as you go, data credits cost $0.38 each at the $1,000 spend tier and AI credits cost $0.05 each, with top-ups from $20. Credit prices inside custom platform contracts are not published.

Is ZoomInfo priced per seat?

Third-party Vendr describes the platform as a base fee plus per-seat licences with credit allocations. ZoomInfo says its API, MCP and CLI are priced on usage rather than seats, and GTM.ai has no seat fees.

Do ZoomInfo contracts auto-renew?

ZoomInfo does not publish its contract terms. Third-party sources describe annual contracts that auto-renew unless written notice is given, often reported as 60 days, so check the notice clause in any quote.

Can I use ZoomInfo with Claude or another MCP client?

Yes. ZoomInfo has an official MCP server for Claude, ChatGPT, Perplexity, Cursor, Codex and VS Code Copilot, which requires a GTM.ai self-serve or Enterprise licence. Plan limits, API limits and credits apply to MCP use.

Sources · checked 2026-11-09

Prices and features change. If something here is out of date, email support@leadsets.ai and we'll fix it.

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