Wiza vs Apollo: which contact data tool fits your team

Apollo is a broader sales platform: a database Apollo says holds 240M+ contacts, plus sequencing, a dialer and deal tools, with a free plan and paid seats from $49 a month billed annually. Wiza is a focused email and phone finder that charges only for valid emails, from $49 per user per month. Choose Apollo for an all-in-one outbound stack, Wiza for contact reveals.

Facts about other products checked on 2026-11-09 · sources listed below

	Wiza	Apollo
Pricing model	Per user; monthly plans with included reveals and automatic overage; annual plans with unlimited reveals under caps; prepaid API credits	Per seat with a pooled team credit balance; credits expire each cycle; no automatic overage
Starting price	$49 per user/month (Starter, monthly only)	$59 per seat/month billed monthly, or $49 billed annually (Basic)
Free plan	20 valid emails and 5 phones, one time, no card	100 credits per seat/month, 2 sequences, no time limit
Data and coverage	Wiza says 850M+ contacts and 40+ data points	Apollo says 240M+ contacts and 30M+ companies; intent data via Bombora
Email verification	Syntax, MX, SMTP, catch-all and disposable checks at request time; valid (charged) or risky (free)	Seven-step verification plus waterfall; Apollo claims 98% accuracy; steps not published
API	REST with OpenAPI spec and webhooks; listed on Team plan or via one-off credits at $0.025 each	REST with OpenAPI spec and published rate limits; plan access stated inconsistently
MCP / AI agents	Remote MCP at `mcp.wiza.co`; uses plan or API credits	Remote MCP at `mcp.apollo.io` plus Claude, ChatGPT and Perplexity connectors on all plans
Phone numbers	Yes; included on some plans, $0.35 overage on monthly plans	Yes; 5 credits per number
Compliance	Trust center lists GDPR, CCPA and SOC 2 Type 2 documentation on request	Apollo says SOC 2 Type II, ISO 27001, GDPR and EU-US DPF
Best for	Reps who mainly need emails and mobiles for people they have already chosen	Teams that want database, sequencing and dialer in one platform

How Wiza and Apollo differ

Wiza and Apollo both sell B2B contact data, but they are built around different jobs. Apollo describes itself as a sales platform: a contact and company database combined with prospecting, enrichment, email sequencing, a dialer and deal-management tools. Wiza is narrower. It finds and verifies work emails, personal emails and mobile numbers through a web app, a Chrome extension for LinkedIn profiles and company websites, CSV and CRM import, an API and an MCP server.

That difference drives most of the decision. If you want one tool where reps search, enrich and send, Apollo covers more of the workflow. If you already run a CRM and a sequencer and mostly need contact details for people you have already picked, Wiza's focus may be all you need.

Pricing and credits

Both price per user, but they count usage differently.

Apollo Basic is $59 per seat per month billed monthly with 5,000 credits per seat per month, or $49 per seat per month billed annually with 60,000 credits per seat per year. Professional is $99 monthly or $79 annually (10,000 credits per seat per month, or 120,000 per year). Organization is annual only at $119 per seat per month with a three-seat minimum. Credits sit in one pooled team balance: an email costs 1 credit and a phone number 5. Unused credits expire at the end of each billing cycle, there is no automatic overage, and the price of add-on credits is not published. The Free plan gives 100 credits per seat per month with no time limit. More detail is in our Apollo pricing guide.

Wiza Starter is $49 per user per month, monthly only, with 100 valid emails and 100 phone numbers a month and automatic overage at $0.15 per valid email and $0.35 per phone. The Email plan is $99 per user monthly for 500 valid emails, or $83 per user per month billed annually ($990 a year) with unlimited email reveals, capped at 2,500 bulk exports a month and 500 reveals per 24 hours. Email + Phone is $199 per user monthly or $166 annually ($1,990 a year). Team pricing is custom. Wiza charges only for valid emails; risky ones are free. API credits are sold separately at $0.025 each with a 2,000-credit minimum ($50). See Wiza pricing.

A worked example. Maya Chen runs revenue operations at Northwind Analytics (northwind.co) and is setting up two SDRs. Each needs about 400 verified work emails and 50 mobile numbers a month, plus a way to send sequences.

On Apollo Basic billed monthly, two seats cost $118 a month. Each SDR uses about 400 credits for emails and 250 for phones, inside the 5,000 credits per seat, and sequences and the US dialer are included.
On Wiza Email billed monthly, two users cost $198 a month with 500 valid emails each. The 100 phones at $0.35 add $35, for about $233 a month, and Northwind would still need a separate sequencer.

At this volume Apollo's bundle costs less on list price. A team revealing thousands of emails per rep should also price Wiza's annual plans, keeping the export and daily reveal caps in mind.

Data, verification and phone numbers

The coverage figures are vendor claims. Apollo says it has 240M+ contacts, 30M+ companies, a 98% email accuracy rate and 2M+ data contributors, with intent data powered by Bombora; it does not publish a refresh interval. Wiza says it has 850M+ contacts and 40+ data points, claims 99%+ deliverability (97% for valid emails) and says it verifies against live sources at request time. Neither set of numbers is independently confirmed here, so test both on a sample of your own ICP.

Wiza describes syntax, domain, MX, SMTP, catch-all and disposable checks, then labels each email valid or risky; Wiza says risky addresses have 50 to 70% deliverability. Apollo says it uses seven-step verification plus waterfall verification but does not publish the steps. Either way, handle catch-all emails with care before sending.

Both return phone numbers. Apollo charges 5 credits per number; Wiza includes phones on Starter and Email + Phone, charges $0.35 overage on monthly plans and 5 credits through the API. One recent change: on August 19, 2026 Wiza removed bulk export from LinkedIn, Sales Navigator and Recruiter search pages in its Chrome extension, which now works on individual profiles only. Apollo's Chrome extension is on all plans.

Third-party ratings: on G2, Apollo shows 4.7/5 from 9,859 reviews and Wiza 4.5/5 from 1,299 reviews (checked 2026-11-09). Apollo review themes on G2 include outdated records and a steep learning curve; third-party reviews of Wiza mention price, limited credits and some inaccurate data.

API, MCP and AI agents

Both vendors run official remote MCP servers. Apollo's is at mcp.apollo.io, with native connectors in Claude, ChatGPT and Perplexity on any plan including Free; it can search and enrich people and companies, create contacts, build sequences and report on campaigns. Apollo also has a CLI with an agent skill. Wiza's server is at mcp.wiza.co, connects by OAuth or API key, works with ChatGPT, Claude and Codex, and can enrich contacts and companies, search prospects and build lists using existing plan or API credits.

On REST, Apollo publishes an OpenAPI spec and rate limits (for paid plans, 200 requests a minute on general endpoints and 1,000 on enrichment), though its pages state API plan access inconsistently. Wiza publishes an OpenAPI spec with webhooks and limits individual reveals to 15 requests per second; API access is listed on the Team plan, but one-off API credits can be bought without it. Neither publishes language SDKs.

When to choose Wiza

You mainly need emails and mobile numbers for specific people, by name and company, email or LinkedIn URL.
You want to pay only for valid emails, with risky results free.
You already have a CRM and a sequencer and do not need another platform.
You want prepaid API credits without a subscription.

When to choose Apollo

You want search, enrichment, sequencing, a dialer and deal tools in one place.
You want a free plan that keeps working month to month.
You need intent data or AI lead scoring on higher tiers.
You want an MCP connector that can also build sequences.

Where Leadsets fits

Leadsets is a different kind of product: a B2B data API and remote MCP server for AI agents, not a sales platform or browser extension. It provides people and company search, enrichment, verified work emails and company website scraping through eight tools, on flat monthly plans (Solo $29, Pro $99, Team $399, Max $999) with fair-use limits per five hours and per week instead of credits. Free is 1,000 records, one time. Emails are labelled verified, catch-all, unknown or invalid.

Leadsets has no phone numbers yet, no sequencer or dialer, and SOC 2 Type I is planned with a target of Q3 2027. If you need mobiles, an all-in-one platform or SOC 2 today, Apollo or Wiza is the better fit. If an agent is doing the prospecting and you want predictable monthly cost, see Leadsets vs Apollo or pricing.

Questions and answers

Is Wiza cheaper than Apollo?

It depends on volume and what you need. Apollo Basic starts at $49 per seat per month billed annually or $59 monthly and includes sequencing, while Wiza Starter is $49 per user per month with 100 emails and 100 phones. For small teams that also need sequences, Apollo usually costs less on list price; heavy email reveal users should compare Wiza's annual plans.

Does Wiza or Apollo have more contacts?

Wiza says it has 850M+ contacts and Apollo says it has 240M+ contacts and 30M+ companies. These are vendor claims and are not independently verified. Testing both on a sample of your own target accounts is a more reliable way to judge coverage.

Do Wiza and Apollo have MCP servers for Claude and ChatGPT?

Yes. Apollo runs a remote MCP server at mcp.apollo.io with native Claude, ChatGPT and Perplexity connectors on any plan, including Free. Wiza runs one at mcp.wiza.co that works with ChatGPT, Claude and Codex and uses existing plan or API credits.

Which is better for phone numbers, Wiza or Apollo?

Both provide phone numbers. Apollo charges 5 credits per number from the pooled team balance, while Wiza includes phones on its Starter and Email + Phone plans and charges $0.35 per phone in overage on monthly plans. Wiza's annual Email + Phone plan advertises unlimited phone reveals, subject to daily and export caps.

Can Wiza still export lists from LinkedIn Sales Navigator?

No. Wiza removed bulk export from LinkedIn, Sales Navigator and Recruiter search pages on August 19, 2026. Its Chrome extension now works on individual profiles, and lists can still be enriched through CSV import or the API.

Do Wiza and Apollo have free plans?

Both do, but they differ. Apollo's Free plan gives 100 credits per seat per month with no time limit, while Wiza's free plan is a one-time allowance of 20 valid emails and 5 phone numbers with no card required.

Sources · checked 2026-11-09

Prices and features change. If something here is out of date, email support@leadsets.ai and we'll fix it.

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