Clay alternatives for B2B data, enrichment and AI agents

The main Clay alternatives are Leadsets, Apollo, Lusha, Wiza and ZoomInfo. Leadsets suits teams that want an AI agent to search, enrich and verify over MCP or REST for a flat price from $29 a month. Apollo combines a database with sequencing and a dialer. Lusha and Wiza suit buyers who need phone numbers. ZoomInfo suits enterprises buying large contracted datasets.

Facts about other products checked on 2026-11-09 · sources listed below

Tool	Best for	Starting price	Pricing model	API / MCP	Phone numbers
Leadsets	AI agents doing search, enrichment, verification and scraping	Free 1,000 records once; Solo $29/month	Flat monthly, fair-use limits, no credits	REST + remote MCP, TS and Python SDKs	No (not yet)
Apollo	Database plus sequencing and dialer in one app	Free $0/seat; Basic $59/seat/month monthly ($49 annual)	Per seat, pooled credits	REST API; official MCP on all plans	Yes (5 credits each)
Lusha	Phone and email lookups for small teams	Free 40 credits/month; Starter $49.90/month monthly ($37.45 annual)	Credits, monthly rollover up to 2x	REST API on every plan; official MCP	Yes (5 credits each)
Wiza	Emails and mobiles from LinkedIn profiles	Free 20 emails + 5 phones once; Starter $49/user/month	Per user, charged for valid emails; API credits $0.025	REST API; remote MCP	Yes
ZoomInfo	Enterprises buying contracted data and intent	Platform not published; GTM.ai Free 1,000 data credits	Custom contracts; GTM.ai credits	Data API; MCP needs a licence	Yes (mobile on GTM.ai Enterprise)

Why people look for Clay alternatives

Clay is a GTM enrichment and workflow platform: spreadsheet-style tables that run waterfalls across third-party data providers, plus Claygent research agents. Clay says it aggregates 50+ built-in providers (150+ on other pages). That breadth is the point, and for many teams it works well. The reasons people search for alternatives, drawn from Clay's own pricing page and third-party reviews, are mostly about cost structure and fit:

Two meters. Clay bills in Data Credits (for provider data, which roll over) and Actions (for platform work, which reset each cycle). Rollover rules on the pricing page conflict, and top-ups carry a 30% premium on Launch and Growth.
Plan gates. Free allows 500 actions and 100 data credits a month and up to 200 rows per table, without phone enrichment, signals or CRM and HTTP integrations. The HTTP API column and CRM auto-sync start on Growth ($495 a month billed monthly, $446 a month billed annually). The Tables API is Enterprise only.
Developer details. Clay's API rate limits are not published, and there is no language SDK.
Learning curve and scaling cost. Third-party reviews mention a steep learning curve, costs that scale quickly with volume and some outdated provider data.
Verification transparency. Clay's official verification method is not published. Community answers (not Clay documentation) say email waterfalls count catch-alls as valid unless an "only mark safe to send" setting is enabled. If that distinction matters, see what a catch-all email is.

For plan-by-plan detail, see Clay pricing.

How we compared

We read each vendor's public pricing, data, API, MCP and trust pages on 2026-11-09 and list prices exactly as published, with the billing period. Data figures are each vendor's own claims, and review figures are labelled third-party. We looked at four things: who the tool suits, the entry price, how usage is billed, and whether an AI agent can call it through an API or MCP server. Leadsets publishes this page, so its section sticks to what its own site states, including what it does not do.

The alternatives

Leadsets

Leadsets is a B2B data API and remote MCP server (https://mcp.leadsets.ai) with eight tools: people and company search, person and company enrichment, email verification, homepage and careers-page scraping, and a free usage check. Free gives 1,000 records once with no card; paid plans are Solo $29, Pro $99, Team $399 and Max $999 a month, with fair-use limits per five hours and per week instead of credits. Emails are labelled verified, catch-all, unknown or invalid and never rounded up. It suits GTM engineers and agent builders who want one key inside Claude, Cursor, n8n or their own code. It has no phone numbers yet, no visual table builder, and SOC 2 Type I is planned (target Q3 2027), not done. Leadsets can also run inside Clay through an HTTP API column if you keep Clay for orchestration. Setup is in the MCP docs.

Apollo

Apollo combines a database (Apollo says 240M+ contacts and 30M+ companies) with sequencing, a US dialer and deal tools. Free is $0 per seat with 100 credits per seat per month; Basic is $59 per seat per month billed monthly or $49 billed annually. An email costs 1 credit and a phone number 5, and unused credits expire each cycle. Apollo offers an official remote MCP server and connectors for Claude, ChatGPT and Perplexity on every plan including Free, and says it is SOC 2 Type II and ISO 27001 certified. It suits teams that want data and outreach in one app rather than a separate enrichment layer.

Lusha

Lusha sells emails, phone numbers and firmographics through an app, browser extension, API and MCP server. Lusha says it has 515M+ verified contacts and claims 98% email accuracy; third-party reviews estimate email accuracy lower, around 75-81%. Free gives up to 40 credits a month; Starter is $49.90 a month billed monthly or $37.45 a month billed annually, for 400 credits a month. A phone reveal costs 5 credits, and 1 credit is charged per request even if no data comes back. API keys come with every plan, with a limit of 100 requests a day on Free and Starter. Lusha claims SOC 2 Type II and several ISO certifications. It suits small teams who mainly need direct phone numbers alongside email.

Wiza

Wiza finds and verifies work emails, personal emails and mobile numbers, centred on LinkedIn profiles. Wiza says it has 850M+ contacts and verifies at request time. Free is 20 valid emails and 5 phone numbers, one time. Starter is $49 per user per month (monthly only); Email is $99 per user monthly or $83 per user per month billed annually. Plans charge only for valid emails; risky ones are free. API credits can be bought one-off at $0.025 per credit (minimum 2,000 credits, $50), and Wiza runs a remote MCP server at mcp.wiza.co. Its Chrome extension stopped bulk exports from LinkedIn search pages on August 19, 2026. It suits recruiters and reps working from LinkedIn profile URLs who want mobile numbers.

ZoomInfo

ZoomInfo sells a large contact and company database with intent and signal data. ZoomInfo says it has 410M+ contact profiles and 135M+ direct dial numbers. Main platform pricing is not published; third-party Vendr data puts the median at $33,500 a year. Its self-serve GTM.ai offers Free (1,000 data credits and 1,000 AI credits at signup, expiring after 12 months) and pay-as-you-go top-ups from $20, with data credits at $0.38 each at the $1,000 tier. Its MCP server requires a licence. ZoomInfo lists ISO 27001, 27017 and 27701 and an AICPA SOC report. It suits enterprises that want contracted datasets, warehouse delivery and intent data.

When Clay is still the better fit

Stay with Clay if you want a visual, spreadsheet-style workflow builder, if you rely on waterfalls across many providers (Clay lists Apollo, ZoomInfo, Lusha and Wiza among them), or if Claygent research inside tables is central to your process. Clay also says it completed a SOC 2 Type 2 audit in September 2024, which can matter for procurement today. Several tools on this page can feed Clay rather than replace it.

Example: moving one workflow out of a table

Maya Chen runs RevOps at Northwind Analytics (northwind.co). Her Clay table finds US SaaS companies with 20 to 200 people that are hiring SDRs, then pulls revenue leaders and verifies their emails. She wants Claude to run it on demand. With Leadsets connected over MCP, she asks: "Find US B2B SaaS companies, 20 to 200 people, hiring SDRs in the last 30 days, and get their revenue leaders with verified work emails." The agent calls search_companies, scrape_jobs (scraping uses add-on units), search_people and verify_email, and returns a list with catch-alls segmented, on a flat monthly plan. If Maya's reps also call prospects, she still needs a phone source such as Apollo, Lusha, Wiza or ZoomInfo, because Leadsets has no phone numbers.

How to choose

Agent-first, flat monthly price, no phones needed: Leadsets. See Leadsets vs Clay.
Data plus sequencing and a dialer: Apollo.
Phone numbers on a small budget: Lusha or Wiza.
Enterprise contracts, intent and warehouse delivery: ZoomInfo.
Visual waterfalls across many providers: stay with Clay.

Questions and answers

What is a cheaper alternative to Clay?

Several alternatives have lower published entry prices than Clay's Launch plan ($185 a month billed monthly, $167 billed annually). Leadsets Solo is $29 a month flat, Wiza Starter is $49 per user per month, Lusha Starter is $49.90 a month billed monthly and Apollo Basic is $59 per seat per month billed monthly. Which costs less in practice depends on your volume and whether you need phone numbers.

Does Clay have an API?

Yes. Clay has a public API at developers.clay.com, but its Tables API is Enterprise only and its rate limits are not published. Calling outside APIs from a table through the HTTP API column requires the Growth plan or above.

Can I use Leadsets inside Clay?

Yes. Leadsets can be called from a Clay HTTP API column to fill emails and roles across a table. Clay lists the HTTP API column on its Growth plan and above, so the Free and Launch plans cannot use this route.

Which Clay alternatives have an MCP server?

Leadsets, Apollo, Lusha, Wiza and ZoomInfo all offer official MCP servers. Apollo says its MCP is available on every plan including Free, while ZoomInfo's requires a licence. Clay also has an official MCP, but its plan availability is not published.

Which Clay alternatives include phone numbers?

Apollo, Lusha, Wiza and ZoomInfo all sell phone numbers, with Apollo and Lusha charging 5 credits per phone. ZoomInfo offers mobile data on GTM.ai Enterprise only. Leadsets does not offer phone numbers yet.

Do Clay alternatives have SOC 2?

Apollo says it is SOC 2 Type II certified, Lusha claims SOC 2 Type II, Wiza lists SOC 2 Type 2 documentation on request and ZoomInfo lists an AICPA SOC report. Leadsets has SOC 2 Type I planned with a target of Q3 2027 and does not have a report yet.

Sources · checked 2026-11-09

Prices and features change. If something here is out of date, email support@leadsets.ai and we'll fix it.

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