Lusha alternatives for B2B contact data, compared

Why people look for Lusha alternatives

Lusha sells business emails, phone numbers and company data through a web app, browser extension, API and MCP server, on a credit subscription. Its pricing page lists Free with up to 40 credits a month, Starter at $49.90 a month billed monthly ($37.45 a month billed annually), Pro at $69.90 ($52.45 billed annually), Premium at $399.90 ($299.95 billed annually) and custom Scale pricing. The full breakdown is in Lusha pricing.

Most reasons buyers compare other tools come from the credit model and limits rather than missing features:

• Phone reveals cost more. Lusha charges 1 credit for a verified email and 5 credits for a phone number, so Pro's 600 monthly credits cover 600 emails or 120 phones.
• Empty lookups still cost. Lusha says a minimum of 1 credit is charged per request even if no data is returned.
• Credits expire on annual plans. Annual plans issue credits up front and reset at the end of the cycle. Monthly plans roll unused credits over up to 2x the monthly limit.
• Low API limits on entry plans. Free and Starter keys are limited to 40 requests a minute and 100 a day.
• Team size. Teams over 5 users must contact sales.
• Data quality reports. Lusha claims 98% email accuracy and 86% global phone accuracy. Third-party reviews estimate email accuracy lower, around 75 to 81%, and commonly mention outdated or missing data, cost and restrictive credits. G2 (third-party) shows about 4.3/5 from about 1,660 reviews, per search metadata from June 2026.

Where Lusha is still a good fit

Lusha remains a reasonable choice if phone numbers matter. It classes phones as mobile, direct or general with a Do Not Call flag. It claims SOC 2 Type II, ISO/IEC 27001, ISO 27701, ISO/IEC 27017, ISO 31700 and ISO/IEC 42001. An API key and the MCP server are available on every plan including Free, one credit balance is shared across the app, extension, API and MCP, and re-querying data you already revealed is not charged again.

Five Lusha alternatives and who each suits

Leadsets

Leadsets is a B2B data API and remote MCP server for AI agents, with people and company search, enrichment, verified work emails and company website scraping through eight tools. Paid plans are flat monthly prices: Solo $29, Pro $99, Team $399 and Max $999, plus 1,000 free records once with no card. There are no credits; fair-use limits apply per rolling five hours and per week, and records count only when data comes back, so an empty search uses none. Every email is labelled verified, catch-all, unknown or invalid (what catch-all means). It suits agent builders, GTM engineers and teams working in Claude, ChatGPT or Cursor who mainly need emails. It is not a fit if you need phone numbers, which Leadsets does not offer yet, or a SOC 2 report today: SOC 2 Type I is planned with a target of Q3 2027. See Leadsets vs Lusha.

Apollo

Apollo combines a contact and company database with sequencing, a dialer and deal management. Apollo says it has 240M+ global contacts and 30M+ companies, with intent data powered by Bombora. Free gives 100 credits per seat per month; Basic is $59 per seat per month billed monthly or $49 billed annually. As with Lusha, an email costs 1 credit and a phone 5, and unused credits expire each billing cycle. Apollo offers an official MCP server on every plan including Free and says it holds SOC 2 Type II and ISO 27001. It suits teams that want data and outreach in one app. See Lusha vs Apollo.

ZoomInfo

ZoomInfo sells a contact and company database, intent data and sales software on custom contracts. ZoomInfo says it has 410M+ contact profiles and 135M+ direct dial numbers. Platform pricing is not published; Vendr (third-party, 1,581 purchases) reports a median of $33,500 a year. Its self-serve GTM.ai offer has a Free tier with 1,000 data credits and 1,000 AI credits at signup, expiring after 12 months, and pay as you go top-ups from $20. Its MCP server requires a ZoomInfo licence. It suits enterprise teams that need direct dials, intent and warehouse delivery. See ZoomInfo vs Lusha.

Wiza

Wiza finds and verifies work emails, personal emails and mobile numbers from LinkedIn profiles, company websites, CSVs and its own prospect search. Wiza says it has 850M+ contacts. Plans charge only for valid emails; risky emails are free. Free is 20 valid emails and 5 phone numbers once. Starter is $49 per user per month, monthly only, with 100 emails and 100 phones and overage at $0.15 per valid email and $0.35 per phone. API credits cost $0.025 each (minimum $50) and are deducted only when data is returned. Wiza runs a remote MCP server. Note that bulk export from LinkedIn, Sales Navigator and Recruiter search pages was removed on August 19, 2026. It suits reps and recruiters looking up individual contacts, including mobiles.

Clay

Clay is a spreadsheet-style enrichment and workflow platform that runs waterfalls across many providers, which Clay says include Lusha, Apollo, ZoomInfo and Wiza. Free has 500 actions and 100 data credits a month; Launch is $185 a month billed monthly or $167 a month billed annually and adds phone enrichment. Clay says no result means no credits or actions charged. HTTP API integrations need Growth ($495 a month billed monthly). Clay has an official MCP; plan availability is not published. Third-party reviews mention a steep learning curve and costs that scale with volume. It suits GTM engineers who want a visual workflow builder and several providers rather than one database.

Example: splitting emails and phones

Maya Chen runs revenue operations at Northwind Analytics (northwind.co). Her SDRs email first and call a short list second, and her Claude agent builds weekly lists of RevOps leaders at 50 to 200 person fintechs. On Lusha's model, each email reveal is 1 credit and each phone 5, and empty lookups still use a credit. She moves the email-heavy work to Leadsets Pro at $99 a month, where the agent can enrich up to 15,000 records every five hours and 75,000 a week with no per-record bill, checking get_usage before each run. Because Leadsets has no phone numbers, she keeps a phone source such as Lusha, Apollo or Wiza for the accounts reps call. Whether that costs less depends on her volumes; the point is to match each tool to the job.

How we compared

We read each vendor's pricing, data, API, MCP and trust pages on 2026-11-09 and compared pricing model, starting price, free plan, phone data, API and MCP access, and compliance. Vendor figures are each vendor's own claims; G2 and Vendr figures are third-party and labelled as such. We did not run accuracy tests for this page. Leadsets is our product, so check our plans and limits and each vendor's source pages before you buy.

Questions and answers

Is there a free alternative to Lusha?

Several alternatives have free tiers. Apollo gives 100 credits per seat per month, Clay gives 500 actions and 100 data credits a month, Wiza gives 20 valid emails and 5 phone numbers once, ZoomInfo's GTM.ai gives 1,000 data credits at signup that expire after 12 months, and Leadsets gives 1,000 records once with no card.

Which Lusha alternatives include phone numbers?

Apollo, ZoomInfo, Wiza and Clay all offer phone data. Apollo charges 5 credits per phone, Wiza includes phones on its Starter and Email + Phone plans, Clay adds phone enrichment from Launch, and ZoomInfo puts mobile data on GTM.ai Enterprise. Leadsets does not offer phone numbers yet.

Does Lusha charge credits when no data is found?

Lusha says a minimum of 1 credit is charged per request even if no data is returned, though re-querying already revealed data is not charged again. Wiza API credits, Clay and Leadsets records are charged only when data comes back, according to each vendor.

Which Lusha alternatives work with Claude through MCP?

Apollo, ZoomInfo, Wiza, Clay and Leadsets all publish an official MCP server, as does Lusha. ZoomInfo's requires a ZoomInfo licence and Clay does not publish which plans include it. Leadsets runs at https://mcp.leadsets.ai and Apollo's MCP is available on every plan including Free.

How much does Lusha cost?

Lusha lists Free with up to 40 credits a month, Starter at $49.90 a month billed monthly or $37.45 a month billed annually, Pro at $69.90 or $52.45, and Premium at $399.90 or $299.95. Scale pricing is custom through sales.

Which Lusha alternatives have SOC 2?

Apollo says it is SOC 2 Type II certified, Clay says it completed a SOC 2 Type 2 audit in September 2024, Wiza lists SOC 2 Type 2 documentation on request, and ZoomInfo lists an AICPA SOC report. Leadsets does not have SOC 2 yet; Type I is planned with a target of Q3 2027.

Sources · checked 2026-11-09

• Lusha pricing
• Lusha data
• Lusha API guide
• Lusha MCP docs
• Lusha trust center
• Lusha on G2
• Apollo pricing
• Apollo B2B data
• Apollo MCP
• Apollo privacy center
• ZoomInfo pricing
• GTM.ai pricing
• ZoomInfo MCP docs
• ZoomInfo trust center
• Vendr: ZoomInfo
• Wiza pricing
• Wiza MCP
• Wiza API credits
• Wiza trust center
• Wiza Chrome extension update
• Clay pricing
• Clay MCP guide
• Clay SOC 2 announcement

Prices and features change. If something here is out of date, email support@leadsets.ai and we'll fix it.

Go deeper

• Leadsets vs Lusha
• Lusha pricing explained
• Lusha vs Apollo
• ZoomInfo vs Lusha
• B2B data providers compared

More alternatives

• Apollo alternatives for B2B data, enrichment and AI agents
• Clay alternatives for B2B data, enrichment and AI agents
• Wiza alternatives: five tools compared by fit and pricing
• ZoomInfo alternatives compared by price, data and agent access