ZoomInfo alternatives compared by price, data and agent access

Common ZoomInfo alternatives are Apollo, Lusha, Wiza, Clay and Leadsets. Apollo suits teams wanting a database plus sequencing and a dialer from $49 per seat a month billed annually. Lusha and Wiza suit reps who need phone numbers. Clay suits teams building enrichment workflows across many providers. Leadsets suits AI agents and GTM engineers wanting flat monthly pricing from $29, without phone numbers.

Facts about other products checked on 2026-11-09 · sources listed below

Product	Best for	Starting price	Pricing model	API / MCP	Phone numbers
Leadsets	AI agents and GTM engineers wanting flat monthly cost	Free 1,000 records once; $29/mo (Solo)	Flat monthly, fair-use limits, no credits	REST API + remote MCP, TypeScript and Python SDKs	No, not yet
Apollo	Teams wanting data plus sequencing and a dialer	Free; $49/seat/mo annual, $59 monthly (Basic)	Per seat, credits (email 1, phone 5)	REST API + remote MCP on all plans incl. Free	Yes, 5 credits each
Clay	Enrichment workflows across many providers	Free; $167/mo annual, $185 monthly (Launch)	Actions + data credits, unlimited seats	Public API, HTTP column (Growth+), MCP (plan availability not published)	Yes, Launch and above
Lusha	Reps who need phone numbers at a low entry price	Free 40 credits/mo; $37.45/mo annual, $49.90 monthly (Starter)	Credits (email 1, phone 5)	REST API on every plan + MCP	Yes, 5 credits each
Wiza	LinkedIn profile lookups, paying only for valid emails	Free 20 emails + 5 phones once; $49/user/mo (Starter, monthly)	Per user; API credits $0.025 each	REST API (Team plan or one-off credits) + MCP	Yes

Why people look for ZoomInfo alternatives

ZoomInfo is a large, established B2B data company, and for many teams it remains a sound choice. The reasons buyers search for alternatives tend to come from how it is sold rather than what it does.

Prices are not published for the main platform. ZoomInfo sells SalesOS, MarketingOS and its other products as custom packages through a "Get pricing" form. Third-party data from Vendr, based on 1,581 purchases, puts the median at $33,500 per year, with a range of $7,267 to $156,000. That is a third-party estimate, not a ZoomInfo figure. More detail is on our ZoomInfo pricing page.
Contract terms. Third-party sources describe annual contracts with a platform fee, per-seat licences and credit allocations, auto-renewing unless written notice is given (often reported as 60 days). ZoomInfo does not publish these terms.
Separate SKUs. ZoomInfo says intent data needs a separate SKU, and on GTM.ai mobile phone data is only on Enterprise.
Data accuracy complaints. Third-party reviews report accuracy complaints, though the research notes that several complaint sources are competitors.

To be fair to ZoomInfo, it now has a self-serve route. GTM.ai by ZoomInfo offers a Free tier with 1,000 data credits and 1,000 AI credits at signup, no card, expiring after 12 months, and pay as you go top-ups from $20 with data credits at $0.38 each at the $1,000 spend tier. It also runs an official MCP server at mcp.zoominfo.com. If your only objection was the sales process, try that first.

How we compared

We used each vendor's own pricing, product and documentation pages, checked on 2026-11-09, plus labelled third-party sources where vendors do not publish a figure. We compared starting price, pricing model, phone data, API and MCP access, and compliance claims. Coverage and accuracy numbers are the vendors' own claims and are attributed as such. Leadsets is our product, so we list where it does not fit.

The alternatives

Leadsets

Leadsets is a B2B data API and remote MCP server for AI agents. It has eight tools covering people and company search, enrichment, verified work emails and company website and careers page scraping. Pricing is flat: Free gives 1,000 records once with no card, then Solo $29, Pro $99, Team $399 and Max $999 a month, with no credits and visible fair-use limits per five hours and per week. Every email is labelled verified, catch-all, unknown or invalid with a confidence score. See plans and limits.

Where it does not fit: Leadsets has no phone numbers yet, SOC 2 Type I is planned with a target of Q3 2027, and it is not a CRM or sending tool. A side-by-side is on Leadsets vs ZoomInfo.

Apollo

Apollo combines a contact and company database with sequencing, a dialer and deal management. Apollo says it has 240M+ global contacts and 30M+ companies, with 98% email accuracy. Basic costs $59 per seat a month billed monthly or $49 billed annually, and a free plan gives 100 credits per seat per month. An email costs 1 credit and a phone number 5; unused credits expire each cycle. Its official remote MCP server works on any plan, including Free. Apollo says it is SOC 2 Type II and ISO 27001 certified. Compare it directly in Apollo vs ZoomInfo.

Clay

Clay is a spreadsheet-style workflow platform that aggregates third-party providers; it says 50+ on one page and 150+ on others, including ZoomInfo, Apollo, Lusha and Wiza. Launch is $185 a month billed monthly or $167 billed annually, with unlimited seats, and Growth is $495 or $446. It bills in actions and data credits. Clay has an official MCP server, though plan availability is not published, and says it completed a SOC 2 Type 2 audit in September 2024. It suits teams who want a visual workflow builder with waterfall enrichment.

Lusha

Lusha sells emails, phone numbers and firmographics through a web app, browser extension, API and MCP server. Lusha says it has 515M+ verified contacts and claims 98% email accuracy and 86% global phone accuracy; third-party reviews estimate email accuracy lower, around 75 to 81%. Starter is $49.90 a month or $37.45 a month billed annually. A phone reveal costs 5 credits, and 1 credit is charged per request even with no data. Lusha claims SOC 2 Type II and several ISO certifications. See ZoomInfo vs Lusha.

Wiza

Wiza finds and verifies work emails, personal emails and mobile numbers, with a Chrome extension for LinkedIn profiles. Wiza says it has 850M+ contacts and verifies at request time; it charges only for valid emails, and risky emails are free. Starter is $49 per user a month, monthly only. API credits cost $0.025 each with a 2,000-credit minimum ($50). It runs an MCP server at mcp.wiza.co. Note that bulk export from LinkedIn, Sales Navigator and Recruiter search pages was removed on August 19, 2026.

Example: replacing a ZoomInfo seat

Maya Chen runs revenue operations at Northwind Analytics (northwind.co). Her team needs about 200 verified RevOps contacts a week, built by Claude from a plain-language ICP, and loaded into Instantly.

On Leadsets Solo at $29 a month, that volume sits inside the 2,500 search records and 5,000 enrichments per week. Claude calls search_people, enrich_person and verify_email, and catch-all addresses come back labelled separately. If her SDRs also want direct dials, Leadsets cannot help yet; she would add Lusha, Wiza or Apollo for phones. If she wanted a visual table to orchestrate several providers, Clay would fit, and it can call Leadsets from an HTTP column. If agents are new to you, read what an MCP server is.

When ZoomInfo is still the better fit

ZoomInfo says it has 410M+ contact profiles, 135M+ direct dial numbers and over 95% accuracy, lists 194 integrations including warehouse delivery to Snowflake, Databricks, BigQuery and S3, and lists ISO 27001, ISO 27017, ISO 27701 and an AICPA SOC report. Teams needing direct dials at volume, intent data, warehouse delivery or established certifications today may find ZoomInfo fits better than a smaller tool.

How to choose

You need phone numbers: Lusha, Wiza or Apollo.
You want data plus sequencing and dialing in one app: Apollo.
You want to combine many providers in a workflow builder: Clay.
You want an agent to prospect on a flat monthly price: Leadsets.
You need SOC 2 today: Apollo, Lusha, Wiza and Clay state SOC 2 Type II or Type 2; Leadsets does not yet.

Questions and answers

What is a cheaper alternative to ZoomInfo?

ZoomInfo does not publish platform prices, and third-party Vendr data puts the median at $33,500 per year. Among the tools here, listed paid entry prices include Leadsets Solo at $29 a month, Lusha Starter at $37.45 a month billed annually, and Apollo Basic at $49 per seat a month billed annually. Each has a free plan to test first.

Does ZoomInfo have a free plan?

Yes. GTM.ai by ZoomInfo offers 1,000 data credits and 1,000 AI credits at signup with no card, expiring after 12 months. There is also ZoomInfo Lite, whose credit amount ZoomInfo does not publish; third-party sites report about 10 a month.

Which ZoomInfo alternatives include phone numbers?

Apollo, Lusha and Wiza all sell phone numbers, and Apollo and Lusha charge 5 credits per phone. Clay offers phone enrichment from its Launch plan. Leadsets does not offer phone numbers yet.

Which ZoomInfo alternatives work with Claude or other AI agents?

Apollo, Lusha, Wiza, Clay and Leadsets all have official MCP servers, though Clay does not publish which plans include it. Leadsets is built as a remote MCP server and REST API first, at https://mcp.leadsets.ai. ZoomInfo also has an MCP server that requires a ZoomInfo licence.

Are ZoomInfo alternatives SOC 2 compliant?

Apollo says it is SOC 2 Type II certified, Lusha claims SOC 2 Type II, Wiza lists SOC 2 Type 2 documentation in its trust center, and Clay says it completed a SOC 2 Type 2 audit in September 2024. Leadsets has SOC 2 Type I planned with a target of Q3 2027 and runs a GDPR-aligned program with a DPA.

Can I use ZoomInfo data inside Clay?

Clay lists ZoomInfo among the data providers it aggregates, alongside Apollo, Lusha, Wiza and others. Clay bills those lookups in data credits, and bring-your-own API key runs cost an action but no data credit.

Sources · checked 2026-11-09

Prices and features change. If something here is out of date, email support@leadsets.ai and we'll fix it.

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