Lusha pricing: plans, credits and what each one costs

Lusha has a free plan with up to 40 credits a month and three self-serve paid plans billed monthly: Starter at $49.90 (400 credits), Pro at $69.90 (600 credits) and Premium at $399.90 (3,400 credits). Annual billing lowers these to $37.45, $52.45 and $299.95 a month. Scale is custom-priced. A verified email costs 1 credit and a phone number 5.

Facts about other products checked on 2026-11-09 · sources listed below

Plan	Billed monthly	Billed annually	Credits
Free	$0	n/a	Up to 40 / month
Starter	$49.90 / month	$37.45 / month ($449.10 / year)	400 / month (4,800 / year)
Pro	$69.90 / month	$52.45 / month ($629.10 / year)	600 / month (7,200 / year)
Premium	$399.90 / month	$299.95 / month ($3,599.10 / year)	3,400 / month (40,800 / year)
Scale	Not published	Not published	Custom, per-user limits

Lusha plans and prices

Lusha lists five plans on its pricing page (checked 2026-11-09). All prices are in USD.

Free: $0, up to 40 credits per month, basic prospecting features, the browser extension and CRM integrations. Lusha describes it as a permanent free plan.
Starter: $49.90 a month billed monthly, or $37.45 a month billed annually ($449.10 a year). 400 credits a month (4,800 a year).
Pro: $69.90 a month billed monthly, or $52.45 a month billed annually ($629.10 a year). 600 credits a month (7,200 a year).
Premium: $399.90 a month billed monthly, or $299.95 a month billed annually ($3,599.10 a year). 3,400 credits a month (40,800 a year).
Scale: custom pricing and credits through sales. It is the only plan with per-user credit limits.

On each self-serve plan, annual billing works out to about 25% less per month than monthly billing (our arithmetic from the listed prices). Lusha says teams of more than five users must contact sales, and its pricing page does not say whether the Starter, Pro and Premium prices are per user.

How Lusha credits work

Everything on a Lusha plan is paid for with credits, and one balance is shared across the web app, browser extension, API and MCP server. According to Lusha:

A verified email reveal costs 1 credit.
A phone number costs 5 credits.
Company information costs 1 credit.
A minimum of 1 credit is charged per request, even if no data is returned.
Re-querying data you have already revealed is not charged again.
On monthly plans, unused credits roll over up to 2x the monthly limit.
On annual plans, all credits are issued up front and reset at the end of the cycle.
Extra credits can be bought, but no overage price is published.

Dividing the listed price by the included credits gives roughly $0.125 per credit on Starter, $0.117 on Pro and $0.118 on Premium when billed monthly, and roughly $0.094, $0.087 and $0.088 when billed annually. These are our calculations, not figures Lusha publishes. Because a phone number costs 5 credits, each phone reveal costs about five times as much as an email.

Example

Maya Chen at Northwind Analytics (northwind.co) wants 150 new contacts a month, each with a verified email and a phone number. At Lusha's listed rates that is 150 x (1 + 5) = 900 credits, plus at least 1 credit for any request that comes back empty. Pro's 600 credits would not cover it; Premium's 3,400 would, at $399.90 a month or $299.95 a month billed annually. If Maya only needed emails, 150 credits would fit inside Starter's 400. For most buyers, the number of phone reveals decides the plan.

API and MCP access by plan

Lusha says an API key is available on every plan, including Free, and API calls draw on the same credit balance. Published per-key rate limits (per minute / per hour / per day):

Plan	Per minute	Per hour	Per day
Free and Starter	40	none	100
Pro	50	150	1,500
Premium	300	1,800	18,000
Scale	300	5,000	50,000

Endpoints cover person and company enrichment (single and bulk of 1 to 25), prospecting, signals and an ICP fit score. Lusha also runs an official MCP server with a personal MCP URL, OAuth sign-in and setup guides for Claude, ChatGPT, n8n and Cursor. MCP use spends the same credits as the app. If you plan to run an agent or automation at volume, the 100-requests-a-day cap on Free and Starter is worth checking before you pick a plan.

What Lusha does not publish

Prices and credit amounts for the Scale plan.
Whether Starter, Pro and Premium are priced per user.
The price of extra credits or any overage rate.
Language SDKs for the API.
The exact email verification method (for example, whether SMTP checks are used). Lusha says records are checked across multiple independent sources and emails carry a confidence tier (A1 to A4) and an update date.

For context on what the credits buy: Lusha says it has 515M+ verified contacts and 29M+ company profiles, claims 98% email accuracy and 86% global phone accuracy, and says contact fields are refreshed weekly. Third-party reviews estimate its email accuracy lower, around 75 to 81%, and commonly mention outdated or missing data, cost and restrictive credits. On G2 (third-party), Lusha shows about 4.3/5 from about 1,660 reviews per search metadata from June 2026; the live page could not be confirmed. Lusha claims SOC 2 Type II and several ISO certifications, and says it is aligned with GDPR and CCPA.

If you are comparing credit-based vendors, see Apollo pricing and ZoomInfo pricing.

How Leadsets prices the same need

Leadsets is a B2B data API and remote MCP server for AI agents, and it does not use credits. Free gives 1,000 records once, with no card. Paid plans are flat monthly prices in USD: Solo $29, Pro $99, Team $399 and Max $999. Each plan has visible fair-use limits per rolling five hours and per week (Solo, for example, allows 1,000 enrichments per five hours and 5,000 a week). Records only count when data comes back, so an empty search uses none, and every email from enrichment is already verified. Website scraping is a separate add-on in units. Full details are on the pricing page.

Lusha is the better fit if you need phone numbers, which Leadsets does not offer yet, or a vendor with SOC 2 in place today; Leadsets has SOC 2 Type I planned with a target of Q3 2027. Lusha also offers a Chrome and Edge extension. Leadsets suits teams that want an agent or workflow to search, enrich and verify work emails at a predictable monthly cost. For a side-by-side view, read Leadsets vs Lusha or browse Lusha alternatives.

Questions and answers

How much does Lusha cost per month?

Billed monthly, Lusha Starter is $49.90, Pro is $69.90 and Premium is $399.90. Billed annually, they cost $37.45, $52.45 and $299.95 a month. The Scale plan is custom-priced through sales and its price is not published.

Does Lusha have a free plan?

Yes. Lusha's Free plan is $0 with up to 40 credits per month, basic prospecting, the browser extension and CRM integrations. Lusha describes it as permanent, and an API key is included, limited to 40 requests per minute and 100 per day.

How many credits does a phone number cost on Lusha?

Lusha charges 5 credits for a phone number, 1 credit for a verified email and 1 credit for company information. That makes phone reveals the main driver of credit use. Already revealed data is not charged again when re-queried.

Do Lusha credits roll over?

On monthly plans, Lusha rolls over unused credits up to 2x the monthly limit. On annual plans, all credits are issued up front and reset at the end of the cycle. Extra credits can be bought, but Lusha does not publish an overage price.

Is Lusha priced per user?

Lusha's pricing page does not say whether Starter, Pro and Premium prices are per user. It says teams of more than five users must contact sales. Scale is the only plan Lusha describes as having per-user credit limits.

Does Lusha charge when no data is found?

Yes. Lusha says a minimum of 1 credit is charged per request even if no data is returned. Re-querying data you have already revealed is not charged again.

Sources · checked 2026-11-09

Prices and features change. If something here is out of date, email support@leadsets.ai and we'll fix it.

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